 In a small town in the Old West, Lulu, a singer/saloon owner, marries Gentleman Joe after he wins her saloon in a card game. Baby Doll, Lulu s rival for Joe s affections, vows that he will steal Joe from her someday and then moves to New York. Lulu and Joe grow up (and grow old) with the town as it becomes a modern, present-day city. Baby Doll returns from New York and apparently has not aged at all. She explains that she has had a "face lift." Joe follows her to New York, and Lulu follows them. In New York, she undergoes treatment at a "beauty salon" and regains her youth. She meets a youthful Gentleman Joe at a night club and tries to get him back.