 Joe Merrill, son of the millionaire owner of a chain of 5 and 10 cent stores, poses as Joe Grant, and takes a job in the stockroom of one of his father s stores, to prove that he can be a success without his father s influence. There he meets stockroom girl Maggie Johnson, and they fall in love. This causes problems, because Mrs. Merrill had planned for her son to marry Millicent Rogers, a high society girl.