 A television executive (Eva Mendes) develops what she hopes will become the most watched television show of all time, the ultimate reality show called "Live!" where contestants play Russian Roulette with a loaded gun. As the TV Executive struggles to overcome the challenges by the Federal Communications Commission, her network, and the show s advertisers, a documentary filmmaker (David Krumholtz) films every detail of her glamorous, high powered life. The Documentary Filmmaker becomes involved in the making of the show by creating biographical segments about the Contestants, who include a young, struggling writer (Rob Brown), an extreme sports star (Eric Lively), a man trying to save his family s farm (Jeffrey Dean Morgan), an aspiring actress (Katie Cassidy), a former super model turned performance artist (Monet Mazur), and a young immigrant determined to help his family (Jay Hernandez).