 In the summer of 1984, Iceland s king of country music, Hallbjörn Hjartarson, arranged the first and only Icelandic cowboy-festival. This celebration of western culture took place in Skagaströnd, a village of 700 inhabitants in the north of Iceland, and was attended by Iceland s leading country singers. This documentary describes, in an objective fashion, the general atmosphere of the festival and gives a portrait of the star of the show, Hallbjörn Hjartarson and his views on life and stardom.