 In an effort to escape his abusive home life, Kevin forms a rap group with a couple of his buddies and record a single which does fairly well on the local circuit. After a night out on the town with his buddies, an altercation takes place, and Kevin finds himself incarcerated, and spends two weeks in the county jail . Upon release, he is surprised to see that his record has sold over 600,000.00 copies, and that he is the "talk of the town". He is approached by Frank "Cranky" Cagnolatti, the local big shot, who convinces Kevin to utilize his new found fame to gain fortune. Once Kevin accepts "Cranky s terms, he changes his name to "Kill em Dead," and completely submerges himself into his new image. Before long it becomes increasingly difficult for Kevin to separate fantasy from reality and the walls start to close in on Kevin.