 J.J. Hunsceker (Burt Lancaster), is a tyrannical Broadway columnist for the New York Globe who rules his demimonde with the press s power to create or destroy. Sidney Falco (Tony Curtis), is the hustling publicist who is consumed by desperate ambition and hates himself because of it; he will do anything to gain the admiration of Hunsceker ("My experience, in brief, is dog eat dog.") The film was shot in black and white by James Wong Howe, giving it a grittiness that underscores the class ranking among the characters. In the script by Clifford Odets and Ernest Lehman, Falco s early prediction - "Every dog has its day" - comes crashingly true.