 Cynthia, TV producer, has an idea about how to save the station: A normal person s life should be broadcasted 24 hours a day. "Ed TV" is born the second her eye falls on Ed Pekurny, a sympathetic Joe Sixpack. After the first week on air Eds fame grows and grows, but conflicts break open: His brother Ray publishes a very negative book about Ed, who now dates Ray s ex; Ed s parent s partnership problematics are broadcasted nationwide and a very attractive and seducing model uses innocent Ed to raise her own fame. Also, Ed s contract proves to be unquittable, so that Ed Pekurny suddenly can see the golden bars around his cage. But in a country that switches the TV set on for breakfast and off for bedtime, nearly everything can happen - and people can be counted on.