 Cliff Spab turns from Burger Boy employee into media superstar after being held hostage for 36 days inside a convenience store. The terrorists demanded that their broadcasts be televised live and uncut or the hostages would be killed, and Spab captured the worldwide audiences attention with his wit, humor, and famous slogan "So F*cking What?". After shooting his way to freedom, Cliff finds himself not wanting to be where everybody knows his name, and instead tries to avoid the media and find Wendy, a fellow hostage who captured his heart.