 When François, a journalist, is touring a big store for an article, he is chosen by the son of the owner, Rambal-Cochet, as his new toy. All afraid of the despotic industrialist who is also the newspaper s owner, François is forced to agree to this masquerade. Becoming the friend of the child, he induces him, who wants to make a newspaper, to unveil publicly the real tyrannical way of life of his father.