 Rejected by the Who s as a child and living in spiteful seculsion for most of his life, the Grinch has always hated the citizens of Whoville. That especially goes for Christmas with the Who s noise, phony sentiment and wasteful materialism. When little Cindy Lou Who s attempt to transcend the festivities  empty commercialism by inviting the Grinch ends with his public humiliation, the Grinch hatches upon on his supreme scheme to ruin the holidays.