 Sune Finaaker is the owner of twelve commercially financed TV-channels in Sweden, filled with stupid kinds of quiz shows etc. But when Egil Rosen is made fun of in "Laanga Naesan", a hidden camera type of program, things have gone too far. The compere is astonished when he doesn t want to come to the studio when it s shown - do they actually exist - people that don t want to appear on TV? Together with the intellectual middle-aged teacher Clairy Blomstedt, he decides to put an end to Sunes plans of becoming prime minister with his new party the Fin democrats.