 Jamie Harris is a young woman that works giving original names to different products. She has a promiscuous life, with affairs with "Mr. Wrongs", differently of her sister that has a steady relationship with her boyfriend. Jamie misses her mother, who committed suicide when she was a child, and her father blames himself for the death of his wife. When Jamie dates her former professor John, for whom she had a crush, she believes she found her prince charming. Meanwhile she meets Mick, the host of a TV show, and they become friends. When John ends his relationship with Jamie, she decides to begin a celibate for three months, and she becomes closer to Mick. After some wrong decisions, Jamie finally commits with her true love.