 On his way to a Make Poverty History gig in Scotland, Bob Geldof is accidentally stranded by an incompetent chauffeur in a run-down motel in Northern England. To his horror, he discovers a lookalike contest is taking place, and no-one will believe he is the real Bob Geldof. Just when he thinks things can t get any worse, he discovers he may not be the only Bob Geldof in the room...