 Imagine the devil isn t so bad after all. He is just like you and me. Well, not quite like you and me, but perhaps a little misunderstood. He is sick of the bad press he gets. He wants a makeover, a re-branding. He wants to be cool. And who better to help him than one of the top PR executives in the industry. The only problem is he s not dead, yet. Welcome to the weird and mysterious world of Mr Firecul. A world where rules can be broken, deals can be struck and the dead can live on. But above all, where image is everything.