 A rich, misogynistic corporate executive (Tim Allen) soon finds himself out of a job, and is forced to make a living out of selling Mary Kay cosmetics alongside a group of door-to-door saleswomen (Cher, Bette Midler, Britney Spears and Wanda Sykes). Things look up, however, when he develops a genuine understanding of the female psyche, and uses his knowledge to propel his business upwards.