 At Waltham s department store, lowly salesgirl Betty Lou swoons over Cyrus Waltham Jr., handsome playboy son of the owner. Betty has "it" (sex appeal) in abundance, but it s an uphill battle getting Cyrus to notice. Finally, her smouldering glances begin to take effect. Of course, misunderstandings intervene. Can a woman who loves Coney Island hot dogs and a man who dines at the Ritz ever meet halfway?