 Expectations are high for the 1988 football team at Permian "MOJO" High School in the blue-collar, football-crazy town of Odessa, Texas. MOJO is a traditional powerhouse in Texas high school football, and the community lets coach Gaines know in many not-so-subtle ways that nothing short of a state championship is a failure. But when the team loses its star tailback in the first game of the season, hopes seem dashed, and MOJO goes into an early tailspin. Everyone is ready to hang coach Gaines in effigy, and the team is left for dead. But miraculously, coach Gaines pulls the team together, and MOJO makes a now-unlikely run into the state playoffs.