 Meet Ralph (Mark Feuerstein), charismatic New York adman about town. Encouraged by his sexist boss (Dabney Coleman) and unlucky-in-love buddy Peter (Ben Weber), Ralph s life revolves around the pursuit of the opposite sex. Enter his match, smart and beautiful account executive Elizabeth (Amy Redford), who is put off by his sex-obsessed ways, convincing Ralph to see a therapist (James Toback). Just when a relationship between the two begins to flourish, Ralph gets thrown together with supermodel Amber (Ali Larter). Now Ralph has to decide whether to change his player-like ways or risk losing the one woman he truly loves.