 Rich Kronfeld travels to Roswell, New Mexico for the 50th anniversary festival of the alleged alien spaceship crash. Rich s goal in attending the festival is to be abducted by aliens, or at least get some information on how to go about doing it. While he doesn t get abducted in the course of this documentary, he does get a good look at the pop-culture phenomenon that Roswell has become, along with all the ways people have found to make a buck off the whole thing.