 HULA tells the story of one woman and her quest to inform and enlighten the world regarding the endless wonder that is the hula-hoop. Hula demonstrates, that even in this often cold and digital age, the enduring joy of polyurethane plastic rhythmically swinging around your hips is still as intoxicating as it was back in 1958. But interest often isn t everlasting, and not everyone is captivated by the hoops rotating refinement.