 This short promotes the premise that movies often create a demand for the fashions seen in them. It starts with a short vignette in rural America. A mother and daughter go to town to buy a new dress. In the dress shop window is a designer dress worn by  Joan Crawford  (qv) in a recent movie. We then go to Hollywood and visit  Adrian (I)  (qv), MGM s chief of costume design, and see how multiple copies of a single clothing pattern are produced. The film ends with short segments of several MGM features.