 This film chronicles the saga of urban music in Canada. The documentary is composed of raw and insightful interviews from producers, managers industry executives, singers, mc s and dj s along with riveting performances by Canada s best hip-hop, r&b, reggae, gospel, and soul artists. This film dives into the intricate world of the music business and it exposes the struggles and triumphs of Canada s uniquely incomparably talent base. Issues surrounding artist development, sales, record companies, commercial radio, and economic infrastructure within the urban music industry in Canada are explored in a vibrant, uncompromising, and authoritative manner.