 THE PERSISTENCE OF MEMORY is a rapturous one-year adventure in the company of artist Salvador Dalí and his lascivious muse, Gala, icons of the Twentieth Century, as seen through the eyes of a young man, Jonas, whose desire for celebrity and a taste of "la dolce vita" trips him into a whirlwind of extravagance and perversion, and turning him into just one more of the Dalís  "boy toys." A young, naïve and prudish Jonas is hungry for a more colorful life than the one his Brooklyn Ghetto is offering. Influenced by European cinema, he dreams to one day be a star actor in a Fellini film and live "la dolce vita." This is a fictionalized story based on real life accounts, a flamboyant comedy, and a dark, perverse tragedy all wrapped up in one and set to a backdrop of New York, Cadaques, and Rome of the early Sixties.