 What is the most famous commercial of all time? Arguably, it s a no-budget gem for Lifecall Inc., a dime-store medical response company that struck gold when their hilarious TV spot featured accident prone senior "Mrs. Fletcher" falling from her chair and crying   Help, I ve fallen and I can t get up!" The rest is history. This lasting catchphrase, which gained permanent status as the apotheosis of pop culture, became the best unintentional the joke of the 1980 s. Today however, the commercial has vanished from the TV landscape and Lifecall has closed shop leaving "Help, I ve fallen and I can t get up!" as a gift to the English language and a potential answer on "Jeopardy." Yet, one question remains - - who was that old lady? For the first time, audiences will experience rare, never-before-seen interviews of this delicious dame named Dorothy McHugh. "Every Night and Twice on Sundays" demystifies TV s favorite fallen woman and captures a candid inside look at a local legend stuck in anonymity. As Dorothy parades through her Philadelphia neighborhood, a well-deserved spotlight shines on her as she shares her rapturous show business stories and rediscovers the glorious star she almost was and is still destined to be. Is it possible that this fallen woman was a breathtaking beauty in a forgotten Jack Benny musical? A luscious swimming Aquabelle in the 1939 New York World s Fair? A scene-stealer in the Ziegfeld Follies? Amazing, but true and there s trunk loads more. After a 56-year coffee break from show business, this golden lass is back at last! Dorothy s journey toward stardom slid into many unexpected detours and her career consequently stalled when she a became a landlady for 30 years. Yet in her heart, Dorothy still hoped for the chance to revive her extinct career in a business which never gave her credit for her determination, guts and a knack for just being fabulous. Though her name never appeared on any producer s A-list, we discover that Dorothy is an insatiable icon all her own.