 "Weekend King" is the story of Rupert Coleman, a Silicon Valley computer programmer who made a fortune in the dot com boom. Stuck in an unfulfilling job, Rupert discovers an internet story about a bankrupt town in Utah called New Spring. Rupert sets out to buy the town and contacts New Spring s mayor to offer to purchase the town s property in order that it can pay off its debts. It s an offer the mayor cannot refuse, and Rupert becomes the savior of New Spring and transforms the lives of those living in it. Rupert falls in love with Jesse, a New Spring artist and shop owner. Rupert s love is unrequited until Jesse is led to believe that Rupert is also an artist after finding a sketch that was actually drawn by Rupert s friend and co-worker, Tom.