 The Prime Minister s annual speech on January 1. On the brink of the new millennium, and in his seventh New Year s speech, Poul Nyrup Rasmussen focuses on the challenges for the Danish welfare society. He appeals to the social instincts of his viewers and underscores the importance of common values and community in society. He goes on to speak of new policies on immigrants and refugees, pinpointing the importance of adhererence to common Danish values by all citizens. And, in advance of the fall referendum on Euro participation, he argues in favor of joining the common currency.