 Moyuru Toki: The Excellent Company is a Japanese movie about the Sansun company and their successful marketing of their Ramen Cup of Noodle product in America. The movie is set in the 1980 s when Sansun was competing with other American brands for a share of the American market for ramen noodles. The movie tells the story of how Sansun overcame competition, an attempted hostile takeover from an American company, and a corrupt labor union to become one of Japan s most successful companies operating in America in the 1980 s.