 Juha is a sales manager of a refrigerator company. His perfect-looking family and glittering array of modern kitchen appliances have just been featured in a magazine article, but in reality Juha is a womanising chauvinist more at home on the road than with his family. This side of Juha is well known to his colleagues in the company s advertising department. On one of his business trips, Juha picks up a good-looking hitch-hiker Maria, resulting in some of the most daring sex scenes seen in Finnish cinema up to that time.