 Lisbela is a young woman who loves going to the movies. Leléu is a con man, going from town to town selling all sort of things and performing as master of ceremonies for some cheesy numbers, such as the woman who gets transformed into a gorilla. He gets involved with Linaura, a sexy and beautiful woman who happens to be the wife of the most frightening hitman of the place. The hitman finds out his wife s affair and goes after Leléu, who has to leave in a hurry. In another town, he meets and falls instantly in love with Lisbela, who is engaged to Douglas, a hillbilly who tries hard to pass for a cosmopolitan Rio de Janeiro dweller.